Sorry for the Español, Spain just dominated the Euro Cup 2012 championship yesterday and I took Spanish in high school. Anyways, here’s my first entry…
I wondered what my first entry would be about. I contemplated if I should backtrack and write about some bigger event in the past, or just dive in on what is happening right now.
I think I’ll go with the latter.
In my final year of my MBA program, I am slowly discovering more and more about myself through different classes. For my MBA 517 class, Marketing Management, I was required to take a VALS™ survey that places you in one of eight types, or mindsets, based on “psychological traits and key demographics that drive consumer behavior.” (see below)
What Achievers want:
- Financial security
- Material possessions
- Social standings/awards
- Bullet pointed (ha!)
- Peer approved
Power words (words that resonate):
- Focused/goal oriented
It’s almost scary and cool at the same time that a less than 20 question survey pretty much nailed it on the head in terms of my personality. The median age for this group is 41! I guess all this time people have told me, “you’re mature for your age!” is all making sense now.
While nearly all the descriptions are on point, I have to question the “looks for rewards, recognition, and outward signs of success.” I don’t believe I’m driven by achievements (unless their XBOX achievements, lol) rather than them being a secondary award, the first being the path taken to the achievement.
Take the survey, link is above. It’s super short and leave your type in the comments.